QUARAH
Grinded Baboon droppings
The product our country is known for is grinded baboon droppings of the brand Fecal Matter. The grinded Baboon droppings are first dried in the sun. Then they are picked up by the local citizens. There is no regulation as you cannot pet a Baboon. So when you see droppings you can pick them up and sell them to a retailer. The retailer decontaminate the droppings. Then he grinds them and then packs them. The droppings are believed to have healing powers. And they expel the bad spirits. The droppings are used for seasoning meals or they can be put into tea.
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The price of this product is rather high. That’s mainly because it’s hard to collect it, as it is illegal to rear baboons. Despite the fact that the price is so high, the citizens are willing to pay for it, because they truly believe in the powers of the droppings of the holy animals.
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The product needs only little promotion. It is very well known by the population because it is really part of our culture. And it is also mentioned in the Xahbier (our holy book).
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You can buy the droppings in every city. But to find the pure form of the droppings, you must travel to Baboon Island. There are only few who master the process of making grinded Baboon droppings.
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Foreign target group
Persona
Name: Anjita Pal Pateen
Gender: Hijra
Age: 38
Country: Maluhia
Status: Single
Family data: 7 brothers, 3 sisters but she has no children
Educational level: Universitary degree
Profession: Clerk in a jewellery Company
Social class: 2 or 3
Goals: To become the CEO of the jewellery company;
build a family
To contribute to a better, cleaner enviroment
Needs: To explore the world
To help others
To see holy Baboons
Likes: Nature, beauty, relaxing, travelling, Voluntary work
Dislikes: mean people, garbage, polluting companies, intollerant people
Lifestyle characteristics: she travels a lot, big spender
Personality characteristics: caring, open-minded, friendly
A day in her life
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Wakes up at 7
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Eats oat meal and fruit
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Goes to the jewellery company by bicycle.
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At noon she goes to a vegetarian restaurant where she eats lunch with her colleagues.
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In the afternoon she helps the refugees from quarah as a voluntary work
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When she gets home she does Yoga and afterwards she goes to the local sports dome to dance zumba.
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In the evening she goes to a local hijra bar where she haves a couple of drinks.
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And then she goes to sleep.
Customer journey
